Advertising Cuts Shape Consumer Perception

Signs are beginning to point to a slow climb back to economic recovery.  Many industries have changed as a result and will never be quite the same.  That's not necessarily a bad thing in some cases - it's just different!  How well are you preparing for that recovery and the impending new climate?  Consider the following from Print in the Mix:
 
More than 48% of US adults believe that a lack of advertising by a retailer, bank or car dealership during the recession indicates the business must be struggling.  Likewise, the vast majority perceives businesses that continue to advertise as being competitive or committed to doing business.

The Ad-ology Research study, "Advertising's Impact in a Soft Economy" analyzes consumer perception about businesses that continue to advertise, and those that do not, in the current economy.

Other key findings:
     -  TV, newspapers, direct mail and the internet are the top four media from which consumers
        saw/heard an ad within the last 30 days that led them to take action.
     -  Coupon usage has jumped in the last year - 40% of consumers say they are using coupons
        more now.*
 
The Solution:
From conceptualization to delivery to the Post Office, The Messenger Press is your one stop for direct mail services.
     -  Layout & Design
     -  Print Production
     -  Variable Data
     -  List Development/Management
     -  Complete Mailing Services including CASS/PAVE/NCOA
 
 
*Source:  Print in the Mix, Volume 2, Issue 1