Consumer Views on Personal Data Collection

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Just a short note to let you know how much we enjoy working with your staff. They are very professional and courteous when interacting with our group. They are very thorough when trying to understand what we are looking for and the end results prove that every time. You have a fantastic team which you should be very proud of. They are the best! The quality of the printed pieces is fantastic and the bindery is everything we expect. The quality you provide us in our sales pieces reflects the quality we put in our products. You do all that while meeting our demanding due dates!

Thank you again for your outstanding work.

Duane Schnelle
MarCom Production Manager
Crown Equipment Corporation

Fri, 10/28/2011

Ever sit back and think about the vast amount of personal data being collected by companies, governments and the like? If you really stop and think about it, the idea of a grocery store knowing your preference of cookie can be a little disturbing. While examples like this are now possible with advances in technology, the collection of consumer behavior isn’t going away. So you might ask, what is in it for me? Discounts, exclusive offers and better customer service are a few of the benefits consumers expect. Recently Print in the Mix posted an article detailing consumer views on the subject Article Link Here. While opinions on the subject will vary, I personally don’t mind having companies directly market relevant services and products I might find interesting. What are your thoughts on the subject???

 

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