Reliable Resource: Rochester Institute of Technology

There are hundreds of printing related web sites around and some are more objective than others. Commercial printing firms and industry organizations work to provide "value-added" components as a way to help educate clients and keep their site fresh and relevant.  Done well and for the right reasons, many of these sites are truly helpful - especially to those new to the industry or print buying.
 
One of the most reliable and objective resources available is "Print in the Mix".  Established with a generous grant from The Print Council, Print in the Mix: A Clearinghouse of Research on Print Media Effectiveness is housed at Rochester Institute of Technology and is published by the Printing Industry Council at RIT.
 
Of incredible value whether you're developing a direct mail campaign, your own web site, or plotting your marketing mix for next year.  Visit Print in the Mix for solid information on the impact of print.