A Time for Action

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Just a short note to let you know how much we enjoy working with your staff. They are very professional and courteous when interacting with our group. They are very thorough when trying to understand what we are looking for and the end results prove that every time. You have a fantastic team which you should be very proud of. They are the best! The quality of the printed pieces is fantastic and the bindery is everything we expect. The quality you provide us in our sales pieces reflects the quality we put in our products. You do all that while meeting our demanding due dates!

Thank you again for your outstanding work.

Duane Schnelle
MarCom Production Manager
Crown Equipment Corporation

Fri, 06/26/2009

Some insight on how firms that work to stay ahead of the pack during a downturn rise to the top with time.  Lesson being, this is no time to hunker down and hope for the best.  Take the time now to develop a long-term plan for multi-channel marketing (including print) and strategic growth.
 
 

HANGING TOUGH
by James SurowieckiAPRIL 20, 2009

In the late nineteen-twenties, two companies—Kellogg and Post—dominated the market for packaged cereal. It was still a relatively new market: ready-to-eat cereal had been around for decades, but Americans didn’t see it as a real alternative to oatmeal or cream of wheat until the twenties. So, when the Depression hit, no one knew what would happen to consumer demand. Post did the predictable thing: it reined in expenses and cut back on advertising. But Kellogg doubled its ad budget, moved aggressively into radio advertising, and heavily pushed its new cereal, Rice Krispies. (Snap, Crackle, and Pop first appeared in the thirties.) By 1933, even as the economy cratered, Kellogg’s profits had risen almost thirty per cent and it had become what it remains today: the industry’s dominant player.
 
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