Fri, 10/28/2011
Ever sit back and think about the vast amount of personal data being collected by companies, governments and the like? If you really stop and think about it, the idea of a grocery store knowing your preference of cookie can be a little disturbing. While examples like this are now possible with...
Tue, 05/10/2011
I've been singing the praises of QR codes for several months now, and I firmly believe they're the easiest way to mobilize your marketing. They're popping up everywhere along with spring flowers and toadstools (this has been the wettest April ever!).
But they really aren't meant to stand...
Tue, 04/12/2011
Yes, I've been AWOL for several months from my postings here. Many of you know how challenging it can be to maintain marketing efforts consistently. It's even challenging for professional marketing providers like us.
When your efforts are successful, keeping up with client...
Tue, 12/14/2010
Conversations (even arguments) on the success rates achievable with the use of direct mail continue to swirl throughout both the marketing and printing industries. Believe it or not, printers really aren't trying to sell you a particular service to make a quick buck.
Longstanding, reputable...
Mon, 11/22/2010
While there are terrific options for building your brand online, marketing collateral comes in many forms and can leave a lasting and tangible impression.
American Express hosts/provides a wealth of free content in their Open Forum. Geared to small business, one recent piece offers a good...
Wed, 11/10/2010
Yes, I've been going on and on about QR codes for a few months now. And we've begun using them in several ways.
This is the easiest way to take your marketing mobile.
Think about it, within the next 12-24 months, we will experience a huge increase in the number of consumers (B2B...
Mon, 11/01/2010
Belated Halloween Greetings! Where do you suppose this QR code leads?
Details here.
Mon, 10/25/2010
Tell it to Sun Chips, Gap and United Airlines!
Recently, Gap was bombarded by tweets, FB postings, and chatter throughout the blogosphere when it changed logos. The response was so overwhelmingly negative, Gap went back to their old logo. More than ever before, marketing is a two...
Fri, 10/15/2010
Congratulations to Jon Plattner, winner of a new iPod nano! Jon registered in our recent Cross Media Marketing promotion tied into our participation in yesterday's Celina Area Chamber Business Expo. This was the first year for the Expo, which included an especially fine presentation on...
Fri, 10/08/2010
Anyone involved in any aspect of marketing (this includes anyone who sells/produces/offers anything to generate revenue or works for those companies!) will tell you that things in the industry have changed and continue to do so at a staggering pace. This, on top of the economic issues we've...